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5 Best Niacinamide Serums for Glowing Skin - Tried & Tested
Discover the top-rated niacinamide serums of 2025 to enhance your skincare routine, minimize pores, even skin tone, and boost hydration for a radiant glow.
By WOWMD Staff
Fact CheckedAdvertiser Disclosure: WOWMD independently vets all recommended products. If you purchase a featured product, we may be compensated. Learn why you can trust us.
Introduction
Want brighter, smoother, and glowing skin? Look no further because we bring to you the best niacinamide serums of 2025, which hydrate the skin, minimize the appearance of pores, fade dark spots, and brighten the skin, giving you a radiant complexion.
This article has some of the top-rated niacinamide serums on the market that have been tried, tested, and proven to deliver results. Your glow starts here.
TL; DR
- Top Niacinamide Serums for 2025: Brighten, smooth, and hydrate skin while minimizing pores.
- Benefits: Niacinamide hydrates, brightens, and strengthens the skin barrier.
- Visible Results: Expect improvements in skin tone and texture within 4 weeks.
- How to Use: Apply morning and night, followed by sunscreen during the day.
- Expert Tip: Choose serums with at least 2% niacinamide for best results.
What Is Niacinamide Serum and Why Is It a Skincare Must-Have?
What Is Niacinamide Serum and Why Is It a Skincare Must-Have
Niacinamide, also known as vitamin B3, is a powerful antioxidant that has numerous benefits for the skin. Niacinamide serums are skincare products that introduce this ingredient to your skin in effective concentrations.
These serums are a skincare must-have as niacinamide is a powerhouse ingredient that will significantly improve your skin’s appearance and overall health.
Niacinamide serums' benefits include: brightening the skin, minimizing the appearance of pores, improving skin texture, reducing redness and inflammation, and strengthening the skin barrier.
Shereene Idriss, Medical Director and Founder at Idriss Dermatology, says that "Niacinamide is one of the most versatile and effective skincare ingredients available. It brightens the skin, minimizes pores, and strengthens the skin’s barrier while reducing inflammation. It's a must-have for those seeking smooth, even-toned, and healthy skin."
Tired of dull, uneven skin? Try the best niacinamide serums today and reveal a brighter, smoother complexion you’ll love. Shop Now!
Our Top Picks:
Best Overall: WOWMD 10% Niacinamide Serum
Best Budget: The Ordinary Niacinamide 10% + Zinc 1%
Best for Oily Skin: Sunday Riley B3 Nice 10% Niacinamide Serum
Best for Dry Skin: Glow Recipe Watermelon Glow Niacinamide Dew Drops
Best for Acne-Prone Skin: Paula's Choice Clinical Niacinamide 20% Treatment
Pros
- Minimizes enlarged pores.
- Deeply hydrates and soothes skin.
- Fortifies skin barrier.
- Improves skin texture.
Cons
- High demand may lead to low stock.
Size: 1 Fl oz (30 ml) | Best for: All Skin Types | Fragrance: No | Price: $75.65
Description:
This is the best niacinamide serum for large pores. Combining the effects of niacinamide, sodium hyaluronate, and lactobacillus, it works to minimize pores, fortify the skin barrier, and even skin tone.
It also hydrates the skin and improves its overall texture and glow. Chamomile soothes the skin, making it a good serum for sensitive skin.
Key Ingredients: Niacinamide, Lactobacillus, Sodium hyaluronate, Chamomile extract, Allantoin
Benefits: Minimizes pores, improves skin texture, hydrates skin, and strengthens its barrier.
How to Use: Apply a pea-sized amount to clean face and neck, in the morning and night.
Customer Testimonial:
“Seriously, this stuff tightens my pores and smooths out everything – skin’s looking flawless.” – Zoe M. 
Pros
- Brightens skin.
- Targets dullness and uneven texture.
- Reduces the appearance of pores.
- Boosts skin radiance.
Cons
- May cause irritation to sensitive skin.
- High concentration of niacinamide may dry or tighten skin.
Size: 1 Fl oz (30 ml) | Best for: Oily and Acne-prone Skin Types. | Fragrance: No | Price: $6
Key Ingredients: Niacinamide, Zinc
Benefits: Visibly improves skin radiance and smooths texture.
How to Use: Apply a few drops on the face in the morning and evening before moisturizers.
Description:
This is a universal niacinamide 10% + zinc 1% serum that smooths, brightens, and supports the skin barrier.
Niacinamide reduces the appearance of blemishes and congestion, while zinc controls oil production and minimizes shine.
Customer Testimonial:
“I’ve been using this serum for several weeks and have noticed a big improvement in my oily skin. The shine has reduced significantly, my pores look smaller, and my skin texture feels smoother.” – Maria Taborda 
Pros
- Improves post-acne dark marks.
- Controls sebum production.
- Promotes an overall radiant complexion.
- Reduces signs of aging.
Cons
- High concentrations of niacinamide may cause mild skin flushing.
- Results may vary for every individual.
Size: 1 Fl oz (30 ml) | Best for: All Skin Types, especially Oily | Fragrance: No | Price: $52
Description:
This is a lightweight, pure niacinamide 10% serum for oily skin. It works to reduce the look of pores, brightens, and evens the skin.
It is also packed with antioxidants that lighten post-acne scars, reduce visible signs of aging, and promote an overall radiant complexion. Works well as a serum for dark spots.
Key Ingredients: Niacinamide, Trans-resveratrol, Brightenyl, EGCG
Benefits: Brightening, Even-toning, Oil control, Anti-aging, and Dark spot correction.
How to Use: Apply a few drops to face and neck after cleansing, once or twice a day.
Customer Testimonial:
“Love this stuff! It is my holy grail product. Makes a big difference in how my skin looks.” – RM
Pros
- Replenish moisture.
- Promotes smooth and even skin.
- Gives an instant dewy glow.
Cons
- Niacinamide concentration is on the weaker side.
- Results may vary for every individual.
Size: 1.35 Fl oz (39 ml) | Best for: All Skin Types, especially Dry.| Fragrance: No | Price: $36
Description:
This is a good niacinamide serum for skin as it contains the holy grail of hydrators, hyaluronic acid, giving you bouncy, supple, and dewy skin.
It also brightens the skin, revives dullness, minimizes pore appearance, soothes the skin, and reduces fine lines and wrinkles. It is also a good niacinamide serum for glowing skin.
Key Ingredients: Watermelon extract, Niacinamide, Moringa oil, Vitamins C & E, Hyaluronic acid.
Benefits: Moisturizes, soothes, and plumps skin, tackles fine lines and wrinkles, and brightens skin.
How to Use: Apply a few drops to the face, in the morning or evening, before moisturizer.
Customer Testimonial:
“WOW! I’ve been searching for a natural-looking facial glow product to add to my bare skin for so long. Not only gives a healthy glow, but it also makes my skin feel dewy, fresh, soft, and plump.” – Nanark.
Pros
- Reduces bumpy texture.
- Minimizes enlarged pores.
- Fades discoloration.
- Improves fine lines
- Enhances elasticity.
Cons
- High concentrations of niacinamide may irritate sensitive skin.
- Results vary for every individual.
Size: 0.6 Fl oz (20 ml) | Best for: All Skin Types, especially Acne-prone | Fragrance: No | Price: $ 55
Description:
This is a good niacinamide serum for acne-prone skin with 20% niacinamide concentration.
It visibly reduces bumpy texture and enlarged pores with niacinamide, acetyl glucosamine fades discoloration, and purslane reduces fine lines and improves elasticity.
Key Ingredients: Niacinamide, Acetyl Glucosamine, Purslane
Benefits: Tackles visible signs of aging, treats discoloration, and minimizes large pores.
How to Use: Apply 2-3 drops to face and neck after cleansing, twice daily.
Customer Testimonial:
“On my third bottle as this 20% niacinamide serum has been excellent for my skin… After a few weeks of consistent use, I noticed less oiliness, smaller-looking pores, and an overall smoother complexion.” – Danielle 
Comparison Table
| OUR TOP PICKS | WOWM 10% NIACINAMIDE SERUM | THE ORDINARY NIACINAMIDE 10% + ZINC 1% | SUNDAY RILEY B3 NICE 10% NIACINAMIDE SERUM | GLOW RECIPE WATERMELON GLOW NIACINAMIDE DEW DROPS | PAULA’S CHOICE CLINICAL NIACINAMIDE 20% TREATMENT |
|---|---|---|---|---|---|
| Third-party tested | Yes | No | No | No | No |
| Highlights | Reduces the appearance of enlarged pores with niacinamide. | Balances excess sebum production with Zinc. | Brightens and evens the skin with niacinamide and trans-resveratrol. | Reduces dullness, gives an instant dewy glow with hyaluronic acid. | Improves skin elasticity with20% niacinamide. |
| Customer Rating |  4.9/5 |
4.7/5 |
 4.3/5 |
4.7/5 |
 4.5/5 |
| Shipping | Free Shipping in the USA. | Free Shipping $100+ (USA) | Free Shipping 70$+ | Standard Shipping | Standard Shipping |
When will I Start Seeing the Results?
With niacinamide serums, results are dependent on the niacinamide concentrations in the formulas, additional ingredients, and your consistency.
Skincare products are not magic potions, and so, having patience and consistency is crucial. Niacinamide is also known to help fade dark spots. You can also pair niacinamide with the best dark spot serum for a more even skin tone.
However, a good niacinamide serum for glowing skin should show results in 4 weeks of daily use.
What to Consider Before Buying Niacinamide Serum?
A good niacinamide serum comprises the right concentration of niacinamide and a formula that has good complementary ingredients and avoids irritating additives. Here’s what matters most:
- Active ingredients: Look for niacinamide[1], zinc[2], and hyaluronic acid, as these help to brighten skin, hydrate it, and protect its barrier.
- Soothing ingredients: Chamomile[3] and Allantoin soothe and calm the skin, preventing redness and inflammation.
- Hydration support: Hyaluronic acid[4] and glycerin keep moisture locked in, so your skin feels soft, supple, and bouncy.
- Barrier protection: Niacinamide and other antioxidants like trans-resveratrol[5] protect and strengthen the skin barrier.
- Clean formulas: A good niacinamide serum should be free of parabens, silicone, phthalates, sulfates, and other irritants.
Say goodbye to redness and rough texture — shop the best niacinamide serums for clear, radiant, and healthy skin. Buy Now!
How We Tested Niacinamide Serums
The niacinamide serums in this guide were carefully selected based on strict criteria to ensure we only give you the best products. Here’s what we considered:
- Ingredients list: Products with high concentrations of niacinamide, soothing ingredients like chamomile, and hydrating ingredients like hyaluronic acid made the list.
- Skin compatibility: We majored in products that are fragrance-free, cruelty-free, and additive-free, as these are safe even for sensitive and acne-prone skin types.
- Effectiveness: All our choice niacinamide serums show visible results, like skin brightening, minimizing pores, and reducing dullness, with regular use.
- Customer feedback: The products in this article have high ratings and positive reviews, confirming their effectiveness.
- Brand trust: We spotlighted reputable brands known for their commitment to safe formulations and ingredient transparency.
Who Might Benefit from Niacinamide Serum
- People with oily or acne-prone skin - it helps control oil and reduce breakouts.
- Those with large pores - niacinamide helps make them look smaller.
- Anyone with dull or uneven skin tone - it brightens the skin for a healthy glow.
- People with sensitive skin - it calms redness and strengthens the skin’s barrier.
- Anyone worried about fine lines or wrinkles - it keeps the skin firm and smooth.
Step-by-Step Guide on How to Use Niacinamide Serum
Niacinamide Serum Step-by-Step Guide
- Wash your face and gently pat it dry.
- Apply a few drops of the serum to your face and neck.
- Rub it in gently until it absorbs.
- Use a moisturizer afterward to lock in the benefits.
- Apply sunscreen in the morning if you’re using it during the day.
- You can use it once or twice a day, depending on your skin.
Expert Tips for Choosing the Best Niacinamide Serum
- Select a product with the right concentration of niacinamide for your concern, so that your skin is not overwhelmed.
- Select a serum with good complementary ingredients, such as hyaluronic acid for hydration or peptides for anti-aging.
- Always patch test on a small area before applying it to your face.
- Select trusted brands with proven effectiveness in their manufacturing.
Did You Know?
- DYK? 80% of women who have used niacinamide products for over 3 weeks have reported better skin tone[5].
- DYK? Niacinamide preserves collagen and elastin[6] by inhibiting enzymes that degrade them.
Transform your skincare routine with niacinamide’s power! Click to explore serums that brighten, smooth, and hydrate effortlessly. Buy Now!
Conclusion
Niacinamide serums are a viable investment in your skin health. From battling blemishes to brightening the skin and reducing fine lines, these products are the ultimate game changers.
In this article, we bring you diverse brands with affordable niacinamide serums for those on a budget, and pricey ones for those who can splurge.
Pick one, add it to your skincare routine, and witness the magic of niacinamide.
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References
WOWMD follows strict sourcing guidelines to ensure the accuracy of its content, outlined in our editorial policy. We use only trustworthy sources, including peer-reviewed studies, qualified experts, and information from top institutions.
- Multiple functions of niacinamide https://pmc.ncbi.nlm.nih.gov/articles/PMC11047333/
- Niacinamide over other skin brightening agents https://pmc.ncbi.nlm.nih.gov/articles/PMC11855608/
- Zinc and skin disorders https://pmc.ncbi.nlm.nih.gov/articles/PMC5852775/
- Anti-inflammatory effects of chamomile https://pmc.ncbi.nlm.nih.gov/articles/PMC12269088/
- Resveratrol in skin aging https://pmc.ncbi.nlm.nih.gov/articles/PMC9326919/